The Norman Einsteins Are Calling!

"Nobody in football should be called a genius. A genius is a guy like Norman Einstein." -Joe Theismann

It's something I've hinted at in this space over the last month, but let me make it official: I'm launching a new project.

It's called - if you can't tell from the big image above - the Norman Einsteins. It's a monthly online magazine of sports and culture. Our first issue is dropping June 1st.

Let me make a recommendation, join our email list. It's a monthly email notifying you when the latest issue is published. To subscribe, send an email to:

thelist-join@normaneinsteins.com

Then reply to the confirmation email - simple as pie! Your email address will only be visible to the list admin (that's me) and the list is announcement-only (members cannot reply to it) so you can be assured your privacy won't be compromised.

The reasons for this new venture are manifold, but let me run down the main ones.

First, I believe there is phenomenal talent lurking in the sports blogosphere, but for the most part it's disconnected from each other. The Norman Einsteins magazine is about bringing that talent together every month for creative long form and freeform projects, giving it space to stretch out free from the daily publishing grind of blogging.

With the Norman Einsteins, I'm very lucky to have some truly great writers/bloggers signed on for the first issue.

Second, with the push to microblogging (Twitter and the like) there's a condensing and ultimately dearth of highly expressive content. Not just in sportswriting, by any means, but sportswriting has been duly effected. Mainstream Media blames the internet without realizing that the internet is merely a tool, something not unlike the paper dying print is inked upon. It seems to me that there is still great untapped potential in using the web as a canvas.

I've created what I hope to be a simple yet engaging and flexible site which will allow myself and my contributors to explore ways to ring the most out of the online medium in concert with great content.

And third, perhaps most importantly, the Norman Einsteins is a challenge not just to myself, but to the quality of work that can be created for you, the avid sports fan. I began Fuhbaw two years ago because I wanted to push myself, to grow and change.

The Norman Einsteins magazine is a continuation of that growth and change, but broadened in scope and goal.

I've learned a lot beyond just football in this space. Putting thoughts down, making sense of them, then hitting that "publish" button really teaches a person much about himself, how his mind works, then what rattling about in that mind is valuable for the reader out there. I wouldn't trade the two years of constant work on Fuhbaw for anything.

But, it's time to move on, it's time to grow and change. And I hope you join me. It should be a lot of fun.

So, yes, soon I won't be publishing here at Fuhbaw. Join the list - again, email thelist-join@normaneinsteins.com then simply reply to the confirmation email - and in exchange for receiving one email a month with one link to click, read some truly unique sports analysis, stories, and projects.